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Cumberlands students win International Best Researcher Award from ISSN

Mastercard and Citi India s #LiveItUp ad campaign has its fingers on the mass s pulse

New Delhi [India], November 28 (ANI/Mediawire): Mastercard and Citibank have carved out a niche and built loyalty in the consumers' minds through decades of quality, hassle-free service and convenient accessibility. The two iconic brands tapped into their decades old positioning of inherent resilience and strength in consumer mindset through the #LiveItUp ad campaign which generated a great stir in the marketplace. The Live It Up ad campaign has all the classical underpinnings evoking fantasy in the prospect mind through the detailed elements and brilliant innovation in the backdrop of pent up wishes of people being confined to their homes for the last two years. The last two years have left us all with a wish list (or two). With covid impact easing across the country, the ad campaign prompts people to come out to make the most of what we haven't been able to do, enjoy life, step out, and #LiveItUp with Citi & Mastercard. Brands did well by going for a contemporary trend of

E-commerce platforms aid daily supplies amid Shanghai s COVID surge

© Provided by Xinhua SHANGHAI, April 10 (Xinhua) An increasing number of e-commerce giants and food delivery platforms have joined in the battle aga

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