NEW DELHI: Signify has rolled out a new TV campaign for this year's Indian Premier League (IPL), aimed at promoting its recently launched EcoLink range of fans and lights. Instead of emphasising performance over-exaggerated product claims and marketing noise, Signify is trying to win over the audience by highlighting the durability and high performance of the EcoLink product
EcoLink to be Rs 500-cr brand in next 3 yrs in home electrical segment: Signify official
Synopsis
Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers.
New Delhi: Signify Innovations India, formerly known as Philips Lighting India, said its brand EcoLink is expected to clock five-fold growth and will be a Rs 500-crore brand by 2023, according to a top company official. Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers.