Generation Z can be vocal, but their words don’t always align with their actions when it comes to buying beauty products. We spoke to EY’s Marcie Merriman to find out more…
As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.
Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.
Spanish active ingredients company CIRCE Scientific has just unveiled a multifunctional co-crystal that enhances the anti-ageing power of skin care products.