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It s Earth Day! A perfect day to think about the FTC s
Green Guides, designed to help marketers
develop claims about the environmental benefits of their products.
The Green Guides address the following types of claims: (a) general
environmental benefit claims; (b) carbon offset claims; (c)
certifications and seals of approval; (d) compostable
claims; (e) degradable claims; (f) free-of
claims; (g) non-toxic claims; (h) ozone-safe and ozone-friendly claims; (i) recyclable and recyclable content claims;
(j) refillable claims; (k) renewable energy
claims; (l) renewable materials claims; and (m) source