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It's Earth Day! A perfect day to think about the FTC's
Green Guides, designed to help marketers
develop claims about the environmental benefits of their products.
The Green Guides address the following types of claims: (a) general
environmental benefit claims; (b) carbon offset claims; (c)
certifications and seals of approval; (d) "compostable"
claims; (e) "degradable" claims; (f) "free-of"
claims; (g) "non-toxic" claims; (h)
"ozone-safe" and "ozone-friendly" claims; (i)
"recyclable" and "recyclable content" claims;
(j) "refillable" claims; (k) "renewable energy"
claims; (l) "renewable materials" claims; and (m) source

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