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by Sanath Nanayakkare Global e-Tourism Frontiers expert Damian Cook recently urged Sri Lanka Tourism Industry stakeholders to identify multiple ways to present a more inclusive destination image to the world thinking like tourists and more importantly thinking like millennial travellers who have upended the established order of the global travel business. Speaking from Kenya to a virtual meeting in Sri Lanka hosted by Sri Lanka Tourism and Advocata Institute, Damian said the travel market today has radically changed and the way of building a brand has also changed substantially. “Today a tourism brand is fragmented through the behaviour of millennial travellers. So it becomes much more complex – a logo, pictures of happy people or TV commercials are okay, but more than that, we need to be able to think more like tourists than brand builders. Many of us make that mistake. When we promote our destination, we don’t picture ourselves as tourist,” Damian said.

Sri lankaSanath nanayakkareDamian cookAdvocata instituteTourism frontiersSri lanka tourism industrySri lanka tourismBrand sri lankaE tourism frontiersOnline tourismEmerging marketsE tourism africaஸ்ரீ லங்காடாமியன் சமைக்கவும்சுற்றுலா எல்லைகள்ஸ்ரீ லங்கா சுற்றுலா தொழில்