Nearly 200 people from 10 countries across Europe convened in Amsterdam from 30 May – 2 June for the annual event for the Amsterdam University of Applied Sciences’ European network of universities of applied sciences, U!REKA. This event focused on the shift needed for a sustainable future and drew some high profile attendees, including the Deputy Mayor of Amsterdam responsible for Sustainability, Circular Economy, as well as representatives from EURASHE and UAS4EUROPE.