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Women Sneaker Fans Need an Equal Seat at the Table
Women Don’t Need Their Own Product, They Need an Equal Seat at the Table
Courtesy of Titi Finlay
At the end of 2020, Titi Finlay, social media manager at Laced and Nike Air Max 90 guest-designer, posted a tile on Instagram to her 7,700 followers with a simple message: “We don’t want women’s exclusives. We want inclusive sizing.” In just over 24 hours, the post had been shared over 2,000 times.
Women have fought long and hard to be treated equally in the sneaker industry but being a female sneaker fan continues to be a bittersweet experience. Lack of inclusive sizing is still too common and women’s-exclusive models, like the recent Dunk Disrupt, often miss the mark and are chunky, slimmed down, or fashion-ized versions of a great sneaker that women really just wanted in their own size.
Dropping next month.
Having already gotten a preview of the upcoming Chinese New Year-themed Air Jordan styles, Nike has shared a full look at its massive 2021 Year of the Ox collection.
The latest capsule offers a mix of both lifestyle and performance options including the Dunk Low, Kyrie 7, SuperRep 2, Air Max 2090 and the Blazer Mid. Along with the aforementioned Jordan 1 and Jordan 5 Lows, there are also the celebratory Jordan 35 and Jordan Delta Breathe dropping as well. The collection will include a set of women s exclusive styles including the Dunk Low Disrupt, Escape Run, Air Max Verona, Blazer Rebel and SuperRep Groove. Rounding out the collection are three patchwork-inspired Converse Chuck 70s.