The Nike Sneaker Resale Saga is Taking a Toll on Its Most Influential Supporters Here’s How They Want the Brand to Respond Peter Verry
The sneakerhead conversation about the inability to buy coveted Nike kicks at retail specifically the SNKRS app is far from new. However, the resale saga that unfolded this week involving Ann Hebert, a former Nike executive, and her son, Joe, fueled cynicism among collectors who are questioning if they have a fair shot at buying pairs on release date.
Hebert, who was employed by the company for 25 years, resigned from her role on Monday following a
Women Sneaker Fans Need an Equal Seat at the Table
Women Don’t Need Their Own Product, They Need an Equal Seat at the Table
Courtesy of Titi Finlay
At the end of 2020, Titi Finlay, social media manager at Laced and Nike Air Max 90 guest-designer, posted a tile on Instagram to her 7,700 followers with a simple message: “We don’t want women’s exclusives. We want inclusive sizing.” In just over 24 hours, the post had been shared over 2,000 times.
Women have fought long and hard to be treated equally in the sneaker industry but being a female sneaker fan continues to be a bittersweet experience. Lack of inclusive sizing is still too common and women’s-exclusive models, like the recent Dunk Disrupt, often miss the mark and are chunky, slimmed down, or fashion-ized versions of a great sneaker that women really just wanted in their own size.