Importantly, it helps the environment by storing more carbon in the soil. Environmental issues are central and include electric delivery vehicles. And in 2019 he was the first supplier to use 100% compostable milk packaging.
All this is paying off and it is the first dairy in the country to be carbon positive – storing more carbon that it is producing.
“This is tremendously heartening,’ says Oliver. ‘Something I am incredibly proud of.”
Whilst farming is in the family – his grandfather ran a small dairy herd – Oliver was initially tipped as a professional swimmer. At 18 he was ranked third in the country for 50m Butterfly. But a chlorine allergy put paid to his ambitions.