Alcon is teaming up with Grey’s Anatomy actress Kate Walsh for its "Make Every Look Count" campaign. This new campaign comes amid the launch of its dry eye drops, known as Systane, and sees Walsh talk up her personal experience with dry eye symptoms and how they have impacted “important moments”.
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report.