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Ad spends to grow by 7 6% in 13 OTC markets in 2022: Zenith | Advertising

The report details the potency given to digital ad spends for OTC brands

United statesUnited kingdomBenoit cacheuxJonathan barnardBusiness intelligenceAtc healthcareDigital ad spends

OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports

OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomBenoit cacheuxJonathan barnardJoshua leeBusiness intelligence

Tailored digital ads & e-comm to drive 8% growth in OTC adspend this year

Tailored digital ads & e-comm to drive 8% growth in OTC adspend this year

United statesUnited kingdomBenoit cacheuxJonathan barnardBusiness intelligenceGlobal chief digital officer

Digital will account for 49% of OTC advertising in 2023: Zenith report

Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report.

United statesUnited kingdomBenoit cacheuxJonathan barnardBusiness intelligenceDigital adspendDtc advertisingYear 2023Zenith reportAdvertising report

Adspend by OTC healthcare brands in 13 key markets will expand by 7 6% in 2022: Zenith report

Adspend by OTC healthcare brands in 13 key markets will expand by 7 6% in 2022: Zenith report
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomBenoit cacheuxJonathan barnardBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiBusiness intelligenceGlobal chief digital officerAdspend by otc healthcare brandsZenith report

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