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2021’s smoothest, shiniest collaboration is coming to you straight from the drugstore beauty aisle. Dove’s Hair Therapy collection is teaming up with Brother Vellies and Fifteen Percent Pledge founder Aurora James for a limited-edition three-piece accessory collection. Dove was one of the first brands I saw use women with different body shapes in their campaigns and it was really empowering, James shared over Zoom. The brand told us how we are in the world right now is enough. That s something I also communicate through my Brother Vellies campaigns, and something I wanted to share with this collection. This isn t about a self care routine check list, it s about little moments you can insert into your daily routine that also happen to be self care.
Are you even
on skincare TikTok if you don’t follow Hyram Yarbro (better known as @skincarebyhyram)? The 24-year-old content creator, who boasts over 6 million followers on TikTok, over 1 million on Instagram, and over 4 million subscribers on YouTube, has become one of Gen Z’s most well-known (and well-liked) voices in skincare.
Now, Hyram is dipping a toe into the world of haircare with his latest partnership with Dove, for the brand’s just-launched Hair Therapy line. The range of products include shampoos, conditioners and leave-in treatments, all formulated with ingredients that are borrowed from skincare products (like niacinamide and hyaluronic acid), for an extra focus on the health and nutrition of the scalp and hair. Scalp care is a form of skincare, after all.