Are you even
on skincare TikTok if you don’t follow Hyram Yarbro (better known as @skincarebyhyram)? The 24-year-old content creator, who boasts over 6 million followers on TikTok, over 1 million on Instagram, and over 4 million subscribers on YouTube, has become one of Gen Z’s most well-known (and well-liked) voices in skincare.
Now, Hyram is dipping a toe into the world of haircare with his latest partnership with Dove, for the brand’s just-launched Hair Therapy line. The range of products include shampoos, conditioners and leave-in treatments, all formulated with ingredients that are borrowed from skincare products (like niacinamide and hyaluronic acid), for an extra focus on the health and nutrition of the scalp and hair. Scalp care is a form of skincare, after all.