Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms.
HATFIELD “I’m nervous and excited!” said Smith Academy senior Amanda Novak, minutes before she was to address the crowd at her graduation Friday night, in her capacity as Third Honors. Her mission: to come up with something to say about each of her.
Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.