Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms.
Earlier this year, The Drum and Facebook posed an important question to our industry: Does marketing have the power to change the world? Over the months that followed, three teams of rising marketing talent from across the globe, paired with seasoned marketers from global brands as mentors, set out on a journey to address this very question, challenging themselves to conceptualize, create and execute a campaign that would address the business and societal issues faced by minority-owned small business owners in North America, EMEA and APAC.
“The global pandemic has laid bare the need for small businesses and entrepreneurs to be supported; they are the lifeblood of communities, and increasingly propped up by minority groups, so supporting them through this turbulent time has become urgent, not just for people’s livelihoods but in order to maintain vibrant and diverse communities,” said Tom Spaven, brand director, Bombay Sapphire, North America (Team US mentor).