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BOSS is thrilled to announce a long-term partnership with two-time Formula 1TM World Champion Fernando Alonso. As part of this latest collaboration, BOSS will dress Alonso at official events off the racetrack, including all major red-carpet moments and interviews. Moreover, Alonso will support BOSS in a spate of ongoing promotional activities, brand events, social media campaigns, and more. The announcement is a strategic and logical move, given that BOSS has been the Official Fashion Part.