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Fernando Alonso Takes BOSS In The Fast Lane As New Brand Ambassador

Fernando Alonso Takes BOSS In The Fast Lane As New Brand Ambassador
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In the fast lane: BOSS names Fernando Alonso brand ambassador

BOSS is thrilled to announce a long-term partnership with two-time Formula 1TM World Champion Fernando Alonso. As part of this latest collaboration, BOSS will dress Alonso at official events off the racetrack, including all major red-carpet moments and interviews. Moreover, Alonso will support BOSS in a spate of ongoing promotional activities, brand events, social media campaigns, and more. The announcement is a strategic and logical move, given that BOSS has been the Official Fashion Part.

Czech republicHenry kettnerFernando alonsoDaniel griederRoland divathazHugo bossAston martinFruzsi viszkokNorbi kamarLukas liskaAndras berendiJulia bossqueTm teamChampion fernandoOfficial fashion partnerAston martin aramco cognizant formula one