For incoming freshmen, the list of things necessary to live comfortably in a dorm room can be overwhelming. Some students take the opportunity presented by the plain, albeit often tiny,
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people to pay for something, it s emotional. when we did that, we were nervous. also it was a leap of faith. when we did that, we were pleasantly surprised that not only did people respond a little bit positively. they responded incredibly positively. it was, oh, i get it. you do something in my life that is greatly valuable to me. and you re asking me to compensate you in part for that. time for today s elevator pitch. we have leigh goodwin. good to see you. i m happy to be here. my company is called leigh do. we do dorm decor and bedding. perfect. because i have two nephews going to college. can i borrow this is minute? this is for the freshmen going there using beautiful bedding. do you have any investors yet? we have no investors other than friends and family. how comfortable are you with pitching? i m pretty comfortable.
i m ready to go. let s see how you do. you re going to be talking to two people today. both entrepreneurs and successful. they know what it s like to be you. the first one is jessica johnson coe. and the second one is jason albanese. perfect. all right. let s see how you do. thank you. hi. i m leigh goodwin the owner of leighdeux. i launched the company after my daughter went off to college and found trouble for the bedding in the extra long twin size. we designed a pillow shaped like a head board and that became the pillow head board, our best selling product. today we target girls going off to college and boarding school and reach them primarily using social media. the goal was luxury bedding at a great price. we do dorm decor differently than anyone in the space. we design our own textiles, we