i m ready to go. let s see how you do. you re going to be talking to two people today. both entrepreneurs and successful. they know what it s like to be you. the first one is jessica johnson coe. and the second one is jason albanese. perfect. all right. let s see how you do. thank you. hi. i m leigh goodwin the owner of leighdeux. i launched the company after my daughter went off to college and found trouble for the bedding in the extra long twin size. we designed a pillow shaped like a head board and that became the pillow head board, our best selling product. today we target girls going off to college and boarding school and reach them primarily using social media. the goal was luxury bedding at a great price. we do dorm decor differently than anyone in the space. we design our own textiles, we