play it safe, sappy was in, sleazy was out. question is did they play it too safe? you know i think they really did but part of it is the expectations are so high for these things. the advertisers on the super bowl start promoting their ads a month before the big game. by the time the game comes around many of these ads have been seen before. we were bombarded with promotions for them. we expect to be fantastically entertained especially when a game wasn t very good people look to the ads for some wow factor and it just didn t happen this year. that s what i was doing. larry, the usa today meter rated the budweiser puppy commercial the best. and then the soldier returns home spot. what other ads did people like? actually the second one very closely was doritos, called cowboy kid and budweiser and another doritos one and then the other two that did well were
children off for a supervised visit. powell had lost custody of the boys, and he was a suspect in his wife s disappearance. he sent an e-mail saying only i m sorry, good-bye. a neighbor describes what he saw. i just knew that if there was anyone in there, they didn t survive. you could tell that instantly from what we saw. i can t imagine anyone killing their children. i just that s beyond anything i can imagine someone doing. the state department shut down the embassy in syria hours ago. they are urging americans now to get out. syrian activists describe a weekend bloodbath that left hundreds dead in the city of homs. another 46 syrians are said to have been killed. activists accuse the syrian government of intensifying the brutal crackdown. russia and china gave president bashar al-assad a life line, vetoing a resolution that would have condemned him. they are asking for help. we re asking for your help. the rockets for four hours now, they re going to kill us all
said people didn t really want to see the clydesdales. that just wasn t true. what the research wasn t picking up is people felt a connection to these clydesdales. yeah, sure. they re coming back. anheuser-busch is using them and they re going to be bigger because they pulled them, now they re going, see, we heard you. more buzz. interesting. who s got the most spots? who s got the most air time? car companies in a time like this, with toyota, you have five or six car companies, ford being the only car company, the audi the only u.s. car company. excuse me, the only u.s. car company. audi is spending a ton, multiple ads, like $5 million, if you will, on these ads. but are they cool, hip, new kind of ads? remember the doritos one we looked at? i don t know if our director can pull that one up. which one s that one? guys, you know what okay, see us in the third quarter of the game. that s the kia spot. yeah, that s interesting that it says watch us in the third quarte
people are sitting there waiting for the third quarter. by the third quarter, people have had a few, you know. yeah. most of the ads are more effective in the first and second quarter. can we pull up the doritos one? the doritos one is great. that is a great one, because talk about okay, i m being told we don t have it. do they have the green police? guys, do we have the green police? we talked about that before. that is fascinating. that s the audi one. do you have that? i don t want to put pressure on them. the producers and directors hate it when we direct i m just saying, but anyway. look at all these. i mean, they re going to get their money s worth, but how important is it that these are cool, catchy, fun, innovative, as opposed to just the traditional? and i ll tell you, it has to be all those things, but here s the other thing look at this. whoa, did you install these bulbs? tragedy strikes tonight where a man has just been arrested for possession of