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said people didn t really want to see the clydesdales. that just wasn t true. what the research wasn t picking up is people felt a connection to these clydesdales. yeah, sure. they re coming back. anheuser-busch is using them and they re going to be bigger because they pulled them, now they re going, see, we heard you. more buzz. interesting. who s got the most spots? who s got the most air time? car companies in a time like this, with toyota, you have five or six car companies, ford being the only car company, the audi the only u.s. car company. excuse me, the only u.s. car company. audi is spending a ton, multiple ads, like $5 million, if you will, on these ads. but are they cool, hip, new kind of ads? remember the doritos one we looked at? i don t know if our director can pull that one up. which one s that one? guys, you know what okay, see us in the third quarter of the game. that s the kia spot. yeah, that s interesting that it says watch us in the third quarte