Share this article
Share this article
SAN JOSE, Calif., March 2, 2021 /PRNewswire/ Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, published a new report – Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns. The new report details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).
The insights are based on a survey of over 150 brand leaders and in-depth interviews with executives from Informatica, PepsiCo, Electrolux and RedBubble. Download the full report at https://cmocouncil.org/thought-leadership/reports/humanizing-and-analyzing-relationships-to-drive-revenue-retention-and-returns.
The report found opportunity for improvement:
47% of marketers track LTV slightly well or not well at all
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%. Continue reading »
Marketers to spend again in 2021, subject to vaccines
A CMO Council survey reveals that 65% of global marketers plan to boost their investments this year, with a focus on automation.
by Alison Weissbrot
Free email bulletins
New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers
share this article
1 min
There s some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don t expect to downsize or re-structure their organizations. Advertisements
While many industry sectors have struggled in the past year, it appears most marketers have already done all the cutting, pruning and restructuring of budgets and teams in 2020, notes the Chief Marketing Officer (CMO) Council.