Report reveals insights on how to define, measure and track customer lifetime value

Report reveals insights on how to define, measure and track customer lifetime value
The Chief Marketing Officer (CMO) Council has published a new report titled
Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns and details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).
The insights are based on a survey of over 150 brand leaders and in-depth interviews with executives from Informatica, PepsiCo, Electrolux and RedBubble.
Photo by Andrea Piacquadio© from Pexels
Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns highlights the importance of understanding LTV in order to inform strategic business decisions and marketing budget allocation.

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