Moccona partners with Cadbury to launch new integrated campaign via Edge and Havas mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Australian premium instant coffee brand, Moccona, has teamed up with iconic chocolate brand Cadbury to launch a new integrated campaign, developed by Edge Sydney, celebrating the release of the new Moccona & Cadbury Café Style Mochas.
Releaseit launches sustainability-based campaign via Edge mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
December 18 2020, 11:46 am | BY Ricki Green | No Comments
Following launch of The Harris Café Recovery Project, Harris Coffee has released the stories of support for three of the cafes in a campaign created by Edge.
The scheme, launched back in July this year, offered Australian café owners nationwide the opportunity to apply for a share in a support package following the impact of the bushfires and Covid-19.
Over the last couple of months, the project has played a role in helping a number of cafes get back on their feet by supplying them with free Harris Cafe Blend Coffee, barista training and marketing support.
Harris Coffee shares Café Recovery stories in latest campaign via Edge
December 18, 2020 9:51
Half a year on from the launch of its new brand platform and The Harris Café Recovery Project, Harris Coffee has followed up the campaign with a series of stories of cafes that applied for help.
The stories are told through the second iteration of Harris’ ‘Made for Australia’ platform, developed by Edge, filmed by Monster Children, with PR by Red Havas and media by Havas Media.
Three cafes that were afforded the opportunity to apply for a support package following the impacts of bushfires and COVID-19 were supplied with free Harris Cafe Blend Coffee, barista training and marketing support.