TransCanna Holdings Inc.: Lyfted Farms to Partner with VICE TV Personality for Co-Branding Deal
Vancouver, British Columbia (Newsfile Corp. - March 11, 2021) - TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) ( TransCanna or the Company ) today announced that its subsidiary
Lyfted Farms is entering an exciting partnership and co-branding deal with popular VICE TV personality Sage Donkmaster Thomas.
Thomas, the star of the popular reality show DonkMaster , is a larger than life personality with a cult-like following in the car racing subculture of donk racing (drag racing for classic American muscle cars stylized with oversized rims).
The new arrangement involves a proprietary Lyfted Farms cannabis product and brand for Thomas and branding exposure for Lyfted Farms on cars featured on DonkMaster , which has received over 30 million views online since it premiered in August 2020. In addition, gaming audiences will be connecting with both brands virtually on Doorslammers 2