TransCanna Holdings Inc.: Lyfted Farms to Partner with VICE TV Personality for Co-Branding Deal
Vancouver, British Columbia--(Newsfile Corp. - March 11, 2021) - TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) ("TransCanna" or the "Company") today announced that its subsidiary
Lyfted Farms is entering an exciting partnership and co-branding deal with popular VICE TV personality Sage 'Donkmaster' Thomas.
Thomas, the star of the popular reality show 'DonkMaster', is a larger than life personality with a cult-like following in the car racing subculture of donk racing (drag racing for classic American muscle cars stylized with oversized rims).
The new arrangement involves a proprietary Lyfted Farms cannabis product and brand for Thomas and branding exposure for Lyfted Farms on cars featured on 'DonkMaster', which has received over 30 million views online since it premiered in August 2020. In addition, gaming audiences will be connecting with both brands virtually on 'Doorslammers 2' - a mobile drag racing game that receives about 20,000 monthly downloads on iOS and Android. Lyfted Farms branding will be prominently featured on the DonkMaster avatar, which is the most popular car on the game.