through the noise onlinel and he ll be trying to drum up. as much controversy as he can. and some of those controversies just don t play out on tv come of course they re pushing out social media clips that there are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route a way from do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish in behalf of cnm plus they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what the business model works.