when you have a movie that doesn't work, it's inevitably going to happen. you know, this is an industry that most corporate people think is not really a business, because there are just so many variables, and it's a miracle that any movie ends up being successful, really, because of all of the myriad of things that go into into making it and making it a success... and when it's not, it's hundreds of millions of dollars potentially, or certainly tens of millions. how do you pick yourself up from that? well, you have to, you know, and you hopefully are more right than you're wrong — which has fortunately been the case. presuming if you're not, you get sacked? exactly, exactly. you're still here so that proves that you're more right than wrong. but no, but really, it is about the analysis afterwards. you have to be really honest with yourself about why something didn't work, and you have to go all the way along the decision—making tree and find, you know, really interrogate, "where did