- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] - this is the week when the major broadcast networks unveil their fall lineup of shows, and every executive in hollywood knows how well the sopranos is doing on cable, which is a network problem. - i think hbo altered everything for this reason alone, is there were no commercials. - we are dependent on sponsors. there is so much we can do in terms of language, in terms of violence, and in terms of sex. - to a large degree, a lot of executives we
you realize we ll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that s familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch
in a supermarket, have you? - if you got it, it was the funniest thing you ever saw, cause it assumed its audience was as smart as its writers. - what have you got there? don t be afraid to make a. - well, i m not gonna beat myself up over that. - it was so clever, and more meta than just about any show that s ever been on television. - your average american male is in a perpetual state of adolescence you know, arrested development. - hey, that s the name of the show. - it was really smart in the eye that you can kind of break all these rules, and also have a lot of characters on a comedy who were extremely unlikable. [mariachi music] - [screams] - there are a lot more important things than jokes in a comedy. jokes aren t the most important thing in a comedy. - what s the most important thing? - character. [rolls tongue] it s all down to it. just, like, control of the body. and it s all that now, isn t it? - busy? - yeah, just keeping up the morale. - can we have a chat? - yeah.
- no, not if there was a funny idea. - it s all about funny? - yeah. - so, this is the magic trick, huh? - illusion, michael. - mm. - a trick is something a whore does for money. - arrested development was absolutely firing on all cylinders from the first episode to the last. - don t you judge me. you re the selfish one. you re the one who charged his own brother for a bluth frozen banana. i mean it s one banana, michael. what could it cost? $10? - you ve never actually set foot in a supermarket, have you? - if you got it, it was the funniest thing you ever saw, cause it assumed its audience was as smart as its writers. - what have you got there? don t be afraid to make a. - well, i m not gonna beat myself up over that. - it was so clever, and more meta than just about any show that s ever been on television. - your average american male is in a perpetual state of adolescence you know, arrested development. - hey, that s the name of the show. - it was really smart in the eye that