- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] - this is the week when the major broadcast networks unveil their fall lineup of shows, and every executive in hollywood knows how well the sopranos is doing on cable, which is a network problem. - i think hbo altered everything for this reason alone, is there were no commercials. - we are dependent on sponsors. there is so much we can do in terms of language, in terms of violence, and in terms of sex. - to a large degree, a lot of executives we
you realize we ll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that s familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch
i honestly couldn t quite believe it, that television was communicating something that you might only see in the darkest moments and accurate moments in cinema. [distant radio chatter] [mystical drum music] - you look at the year that american beauty won the oscar which is also the year that the sopranos debuted and almost immediately after that, the two mediums diverged. - i know what i must do, but i m afraid to do it. [epic music] - movies became much more focused on big tent-pole things that can bring in as much of an audience as you possibly can. meanwhile, tv, which had always been a big-tent medium, started going smaller and more interior and saying, all right, we want to tell stories for grown-ups that maybe don t get the biggest audience, but get a really passionate one. - i ll be home for christmas - i had an idea of doing a show about death.
you know, i was watching the bachelor last night. i loved it, but i wish i was watching a great drama. - karen. - i thought you d never ask. - you don t need to call it a guilty pleasure. just call it a pleasure. it s something you love watching. it could be a reality show, it could be a drama, it could be a sitcom, it could be a documentary. whatever it is, you know, i think great tv comes in many forms.
okay. good and craig here pays too much for verizon wireless. so he sublet half his real estate office. [ bird squawks loudly ] to a pet shop. meg s moving company uses t-mobile. so she scaled down her fleet to save money. and don s paying so much for at&t,