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The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.

United statesKiichiro satoNielsen study shows media industryMarketers often missConnecting with blackDiverse intelligence seriesBranded content outcomesAfrican americanCharlene polite corleyVice presidentDiverse insightsFamiliarity liftAffinity liftPurchase intent liftRecommendation intentNielsen diversity

Joanna Klepko i Katarzyna Szczot to wielkie gwiazdy, ale pod pseudonimami Prawdziwe imiona i nazwiska celebrytów zaskakuj±

Joanna Klepko i Katarzyna Szczot to wielkie gwiazdy, ale pod pseudonimami Prawdziwe imiona i nazwiska celebrytów zaskakuj±
plotek.pl - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from plotek.pl Daily Mail and Mail on Sunday newspapers.

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Detailed text transcripts for TV channel - FOXNEWS - 20170822:15:57:00

southern california give a big advantage over democrats nationally is that they have a better lay of the land, so democrats who might have to come in and spend a lot of money in the l.a. tv market on advertising. melissa: we ve got a go, thank you so much. during your period?

Southern californiaDon advertisingMelissa francis