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A number of brands including Ugg, Puma, Abercrombie & Fitch and Apple have teamed up with LGBT+ artists and activists.
Today (1 June) officially marks the start of Pride Month, and many big companies have released Pride clothing collections – as is now traditional.
It’s a month for LGBT+ people to celebrate how far we’ve come while also recognising the work that still needs to be done.
Every year, big name brands take part in Pride celebrations – usually with the launch of clothing collections embossed with rainbows.
However, some brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
The Lives and Deaths of Tony McDade and Malik Jackson
McDade and Jacksonâs tragically intertwined lives tell the story of a society that feeds on and maintains oppression through punishment, violence, and isolation. They also show us a way out. Malik Jackson and Tony McDade, illustrated by Richard A. Chance.
On the morning of May 27, 2020, two days after George Floydâs murder prompted an uprising against anti-Black state violence, thirty-eight-year-old Tony McDade was shot and killed by a Tallahassee police officer, after McDade fatally stabbed twenty-one-year-old Malik Jackson.
McDadeâs name rang out at protests across the United States last summer. He was even invoked by former President Barack Obama. McDade was a trans man, and LGBTQ+ activists connected his death to those of other trans victims. Still, his name faded in comparison with other victims of police violence like Floyd and Breonna Taylor.
“In a year marked by social upheaval, growing white supremacist movements and a global pandemic, organizations led by and for people who are queer, transgender, Black, Indigenous, and people of color are creating transformational change in communities,” according to a press release announcing the series. “
What Makes Pride focuses the lens on their stories, their work and the QTBIPOC leaders who embody Pride in 2021.
PFLAG National Executive Director Brian K. Bond said, “As the nation’s largest organization for families and allies of LGBTQ+ people, it’s our role to signal boost.
What Makes Pride builds on this action, and elevates the ‘who’ behind transformational work.
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Apple Watch Pride Edition bands celebrate diverse LGBTQ+ movement
Cupertino, California Since the introduction of Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year’s offering honors that history as well as the work still ahead.