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A number of brands including Ugg, Puma, Abercrombie & Fitch and Apple have teamed up with LGBT+ artists and activists.
Today (1 June) officially marks the start of Pride Month, and many big companies have released Pride clothing collections – as is now traditional.
It’s a month for LGBT+ people to celebrate how far we’ve come while also recognising the work that still needs to be done.
Every year, big name brands take part in Pride celebrations – usually with the launch of clothing collections embossed with rainbows.
However, some brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.