All relationships are built on trust whether you re talking about the people you meet in the course of your life or the brands and the relationships they build with their customers. In fact, according to data from Edelman in 2019 prior to the pandemic, 81% of customers buy based on trust.
Having consumers trust your brand has always been an important factor in customer experience success, but the past 15 months has definitely amplified things. In fact, Experianâs global research from July 2020 showed that 52% of customers who felt that businesses treated them fairly during the pandemic plan to give those companies more of their business.
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Making history one more time at Saugus Stackpole Field
Dom Nicastro / Correspondent
After the Saugus Football Sachems defeated Salem, 28-6 in the final high school game at Stackpole Field on Saturday, April 17, the Saugus seniors talked to Wicked Local Saugus correspondent Dom Nicastro on video about what it meant to them to be a part of an historical game, and coming out on top rather decisively.
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Marketingâs under a microscope. Well, it really always has been, but especially over the past 12 months or so.
The challenges for the marketing department in the past year during the COVID-19 pandemic have been many: striking the right brand tone, dealing with trimmed budgets and, most of all, staying relevant and keeping their jobs.
Forrester predicted 469,000 marketing jobs would be lost in the US by the end of 2020 in one forecast. AT&T, Sony Pictures and KPMG are just a few brands that have had marketing layoffs since COVID-19 came into the global picture.
Marketers maybe more than ever need to prove their worth. They need to shed bad habits, reduce inefficiencies and nail it when it comes to submitting the right tone in brand messaging.
Medford Mustangs dedicate season to former advisor Bob Bigelow
Dom Nicastro
Correspondent
The Medford High School boys basketball team, starting its season just last week, is great on many levels.
The Mustangs get to play after a long delay due to COVID-19 precautions taken by the Greater Boston League. The sport usually starts the Monday after Thanksgiving. They played their first game last Saturday, March 6, against host Malden, and ended up beating their longtime rivals, 61-43.
But it’s also great because Medford gets to dedicate the season to longtime friend and advisor of the program Bob Bigelow, former NBA player and Winchester great, who died suddenly last summer at the age of 66.