Get latest articles and stories on Business at LatestLY. The NEW Shop, India s largest convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand its footprints across the country, the actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The New Shop stores and in-app services. Business News | The NEW Shop Ropes in Rajkummar Rao as Brand Ambassador: Unveils Expansion Plans for 10000+ Convenience Stores by 2030.