we now have the top two tips you need to know to help grow your business. financial expert carol roth is an angel investor, best-selling author and creator of future file, and denise is the s3 agency in public relations and social media firm. good to see you both. you always have a new business i feel like. i am the conscious mat entrepreneur. this has been in the works for a while. so congratulations thank you. what is your tip for growing the business? the top tip is if you want to create a really amazing competitive advantage for yourself but do it on the cheap, all you need to do is to be helpful. and i know this sounds very woo woo, i feel like all business owners are really doing the minimum they can to get by these days. if you can just go out of your way a little bit, do the right thing, make sure it is not
a year ago i banned it from my own. everyone is busy. you re starting a business. you don t have enough people, too many people. trying to get new business. productivity is an issue. we have to have a work/life balance. we have created a way for people to talk and be productive. we have dedicated talk spaces. if you are going to have a conversation with anyone more than five minutes long, you can t do it at their desk, in a common area, at their desk because it will distract everyone else. everyone starts jumping in. it becomes fun. we want to talk. we don t take that away. but we don t want to be distracted. if it s more than five minutes, you ask them to go to a dedicated talk space. you re away from your work space. but also five minutes can be distracting. if you re in the middle of an aoe pitch any and this is going to change my rfp to be the winner, hey, denise, what was
taking away from something that would be good for you, just by doing the right thing, you can create this huge competitive advantage. say you have an opportunity to present at a trade show or a client that is not a good fit. not just turn it down, but actually create that referral to somebody you know. so you are providing value to the person who asked you and you re providing value is to somebody in your network. you talk about some people have connections, some don t. connections, all it is people who like su and who you like. when you re doing business, you re doing business with people. exactly. the more i like doing business with denise, the more she will do business. you create the authentic relationship. it doesn t cost you anything other than a little bit of your time. all right, denise. so every time i say to none how are you doing? all i hear is busy.