taking away from something that would be good for you, just by doing the right thing, you can create this huge competitive advantage. say you have an opportunity to present at a trade show or a client that is not a good fit. not just turn it down, but actually create that referral to somebody you know. so you are providing value to the person who asked you and you're providing value is to somebody in your network. >> you talk about some people have connections, some don't. connections, all it is people who like su and who you like. when you're doing business, you're doing business with people. >> exactly. >> the more i like doing business with denise, the more she will do business. >> you create the authentic relationship. it doesn't cost you anything other than a little bit of your time. >> all right, denise. >> so every time i say to none how are you doing? all i hear is busy.