Outfits from Jodi
Homegrown fashion and accessory labels respond to the need of the hour and offer up to 100% of their proceeds to NGOs
We are in a time of crisis. While at any other time, fashion could have been an escape eight LBDs to match your inner rage and helplessness, perhaps now it seems silly to talk about it in the ways we are used to. Instead, amidst the pandemic chaos, young indie fashion brands have been leading the way with fundraising drives. With online sales actioned, proceeds are being donated to organisations working towards Covid relief.
“The last 15 months have been tough on young brands. Still, given how dire the situation in India is, help is help,” says Gauri Verma of crafts-focussed brand, Jodi. Brushing aside questions on whether the ‘me too’ pressure has been a factor, Karuna Laungani, her partner, adds, “There will always be someone doing something first. What’s important is one is not last.”
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COVID-19: Akshay Kumar, Varun Dhawan, Farhan Akhtar extend help amid crisis
Bollywood actors Akshay Kumar, Varun Dhawan and Farhan Akhtar on Saturday extended support through various initiatives to help India combat the second wave of coronavirus pandemic. Expressing his concern over the crumbling healthcare system in the country owing to the rising COVID-19 cases, Dhawan said he will help to procure and donate oxygen concentrators to hospitals.
The 34-year-old actor has partnered with Mission Oxygen India, a fund-raising initiative by Delhi-NCR based entrepreneurs, for importing oxygen concentrator machines and donating them to various hospitals across the country.
In a note posted on his Instagram account, Dhawan said the healthcare system in the country needs support and he is trying to do his bit.
Updated: May 1, 2021 - 7:04 PM IST ); });
With the nation having a tough time with the second wave of Covid-19, Excel Entertainment lends help in every way possible by donating money to NGOs working to help provide facilities to patients in need.
Farhan Akhtar took to his social media to share a concise list of NGOs Excel Entertainment has provided with donations. He wrote, Sharing a list of organizations that @excelmovies has donated to thus far, in the fight against COVID-19. From oxygen to ambulances to food, they are doing some incredible work on the ground. Encourage you to do your bit to help. Every rupee matters. Jai Hind. ???????? @ritesh sid.
Farhan Akhtar shares list of organisations Excel Entertainment donated to amid second COVID wave ANI | Updated: May 01, 2021 20:03 IST
New Delhi [India], May 1 (ANI): With the country facing challenges in the second wave of COVID-19, Excel Entertainment has lent help by donating money to NGOs working to help provide facilities to patients in need, encouraging others to do the same.
As the country continues its battle against the second wave of pandemic, Bollywood star Farhan Akhtar on Saturday took to his Twitter handle and shared a concise list of NGOs to which his production company Excel Entertainment has made donations to.
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