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England patriots taking on the Atlanta Falcons in this years super bowl, but the real winner of the game could just be the advertisers. According to ad age commercial spending last year was nearly 380 million. This year advertisers will shell out a cool 5 million for just 30 seconds of air time, and the big payoff is big. Nearly onethird of the entire u. S. Population is expected to watch the game. Fox sports pulled an ad by 84 lumber because it showed an image of a border wall. Kind of political there, right . Ad Agency Officials said the spot was changed to make it more acceptable to the network. With me now to talk about all of this is steve mourinho, chief creative officer of butler and clark, ab c, a Marketing Agency with offices in pennsylvania and delaware. Welcome, steve. Thanks for being here. 84 lumber said they had to change the ad to be less political. They tried something here that apparently fell flat. This has happened before. Theres so much buildup to the game that adve

United statesJim rosenfieldDaphne gogginsTracey bregmanPam williamsSteve mourinhoRobert kennedyJim morenoMuslim latinaGloria reubenHillary clintonAtlanta falconsAd ageAgency officialsMarketing agencyAgency offices