England patriots taking on the Atlanta Falcons in this years super bowl, but the real winner of the game could just be the advertisers. According to ad age commercial spending last year was nearly 380 million. This year advertisers will shell out a cool 5 million for just 30 seconds of air time, and the big payoff is big. Nearly onethird of the entire u. S. Population is expected to watch the game. Fox sports pulled an ad by 84 lumber because it showed an image of a border wall. Kind of political there, right . Ad Agency Officials said the spot was changed to make it more acceptable to the network. With me now to talk about all of this is steve mourinho, chief creative officer of butler and clark, ab c, a Marketing Agency with offices in pennsylvania and delaware. Welcome, steve. Thanks for being here. 84 lumber said they had to change the ad to be less political. They tried something here that apparently fell flat. This has happened before. Theres so much buildup to the game that adve
Is the cold war on the verge of reigniting . From abc news, this is this week. Here, now, coanchor martha raddatz. Good morning. Its labor day weekend. Game on. Counting the days. 65 to the election. 22 to the first debate. Just 19 to the first early voting. But for all the sound and fury of the summer, were more or less where we were in late spring. Hillary clinton cautiously nursing a small but consistent lead. Persistent questions about her trustworthiness making it hard for her to pull away. And donald trump still stuck around 40 . Still wavering between speaking forcefully to his base and reaching out to undecided voters. Donald trump at an africanamerican church in detroit saturday, getting an opportunity to reshape his image. Reading from notes. Speaking softly. I fully understand that the Africanamerican Community has suffered from discrimination. And that there are many wrongs that must still be made right. Reporter contrast that to this, last month. Unscripted, before a fired
Reigniting . From abc news, this is this week. Here, now, coanchor martha raddatz. Good morning. Its labor day weekend. Game on. Counting the days. 65 to the election. 22 to the first debate. Just 19 to the first early voting. But for all the sound and fury of the summer, were more or less where we were in late spring. Hillary clinton cautiously lead. Persistent questions about her trustworthiness making it hard for her to pull away. And donald trump still stuck around 40 . Still wavering between speaking forcefully to his base and reaching out to undecided voters. Donald trump at an africanamerican church in detroit saturday, getting an opportunity to reshape his image. Reading from notes. Speaking softly. Africanamerican community has suffered from discrimination. And that there are many wrongs that must still be made right. Reporter contrast that to this, last month. Unscripted, before a fired up nearly allwhite crowd. Im asking for the vote of every single africanamerican citizen.
Martha raddatz is on the front lines. Is the cold war on the verge of reigniting . From abc news, this is this week. Here, now, coanchor martha raddatz. Good morning. Its labor day weekend. Game on. Counting the days. 65 to the election. 22 to the first debate. Just 19 to the first early voting. But for all the sound and fury of the summer, were more or less where we were in late spring. Hillary clinton cautiously nursing a small but consistent lead. Persistent questions about her trustworthiness making it hard for her to pull away. And donald trump still stuck around 40 . Still wavering between speaking forcefully to his base and reaching out to undecided voters. Donald trump at an africanamerican church in detroit saturday, getting an opportunity to reshape his image. Reading from notes. Speaking softly. I fully understand that the Africanamerican Community has suffered from discrimination. And that there are many wrongs that must still be made right. Reporter contrast that to this,
From abc news, this is this week. Here, now, coanchor martha raddatz. Good morning. Its labor day weekend. Game on. Counting the days. 65 to the election. 22 to the first debate. Just 19 to the first early voting. But for all the sound and fury of the summer, were more or less where we were in late spring. Hillary clinton cautiously nursing a small but consistent lead. Trustworthiness making it hard for her to pull away. And donald trump still stuck around 40 . Still wavering between speaking forcefully to his base and reaching out to undecided voters. Donald trump at an africanamerican church in detroit saturday, getting an opportunity to reshape his image. Reading from notes. Speaking softly. I fully understand that the suffered from discrimination. And that there are many wrongs that must still be made right. Reporter contrast that to this, last month. Unscripted, before a fired up nearly allwhite crowd. Im asking for the vote of every single africanamerican citizen. Youre living in