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Disaronno Velvet debuts £1.3 million advert 9th March, 2021 by Melita Kiely
Italian liqueur Disaronno has launched a new £1.3 million (US$1.8m) advertising campaign for Disaronno Velvet in the UK.
Disaronno Velvet’s campaign will run in the UK until 11 April
Disaronno moved into cream liqueurs last year with the launch of lower-ABV Disaronno Velvet (28% ABV).
First broadcast yesterday (8 March), the commercial was inspired by the Italian concept of ‘la dolce vita’ and pairs Disaronno Velvet with the ‘elegance and glamour’ of Italian culture.
Filmed in black and white, the advert celebrates the country’s celebrity culture and class.
It features a rooftop terrace overlooking Rome. The end scene turns to colour, showing Disaronno’s ‘contemporary’ all-white bottle design as ‘the new dolce vita’.