With a paradigm shift in the social construct globally and with an understanding of gender fluidity, unisex fragrances are gaining popularity. There seems to be a wave triggered that believes that the choice of fragrance is gender agnostic, with more
Self-care emerges as the prime focus as beauty brands gear up for the new normal
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Union Budget 2021: Govt should invest in clinical trials, enable policies to empower pharma sector With poor historical spends on healthcare, there is an urgent need to raise the allocation substantially for health as a proportion of GDP FP Staff January 30, 2021 06:22:20 IST Image courtesy State Public Health Laboratory in Exton Tests for COVID-19 by Governor Tom Wolfe
In the wake of the pandemic that struck in 2020 paralysing businesses and lives of people, the expectations from Budget 2021 centre around the allocation of higher spending towards healthcare. The pandemic brought home the need for a strong healthcare infrastructure to ensure a sustainable economy. Experts in the sector, pharmaceutical firms and startups share their expectations from Budget 2021 with
How brands are going for quirky names to stand out
Synopsis
In 2010, Singhal and his wife were toying with the idea of some names when just as a joke, he recalled they would often use this in school for the thrill of the meaning.
What’s in a name? Everything, say some. Yet, that has not stopped brands from going to the quirkier side to capture the attention of the public. Names like Virgin, Fcuk and Obey have excited and confused people, but also ensured they are never forgotten. Apart from guaranteeing high recall value, such names also try to embody the core value of the brand and the company behind it.
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Homegrown D2C Brands See Major Growth in 2020
The year 2020 has shown that the Indian market has a major opportunity for the brands to adopt D2C model if laid out with a proper supply chain system.
Photo Credit : Ritesh Sharma
The Covid-19 pandemic and its aftereffects have surfaced a major supply of home-grown brands to fulfill the customer demands. Brands, majorly in the category of health and nutrition, skincare, among others, have seen a major growth post-pandemic period.
From April to October, skincare brand Super Smelly witnessed growth in revenue by nearly 1500 per cent, “a once-in-a-generation kind of milestone”, the company claims, amid the pandemic. Ayurveda brand Upakarma Ayurveda, which clocked 100 per cent YOY rise in turnover for the past three years, is now witnessing a 60 per cent growth on a monthly basis post the onset of Covid-19. There are other such examples.
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