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Homegrown D2C Brands See Major Growth in 2020
The year 2020 has shown that the Indian market has a major opportunity for the brands to adopt D2C model if laid out with a proper supply chain system.
Photo Credit : Ritesh Sharma
The Covid-19 pandemic and its aftereffects have surfaced a major supply of home-grown brands to fulfill the customer demands. Brands, majorly in the category of health and nutrition, skincare, among others, have seen a major growth post-pandemic period.
From April to October, skincare brand Super Smelly witnessed growth in revenue by nearly 1500 per cent, “a once-in-a-generation kind of milestone”, the company claims, amid the pandemic. Ayurveda brand Upakarma Ayurveda, which clocked 100 per cent YOY rise in turnover for the past three years, is now witnessing a 60 per cent growth on a monthly basis post the onset of Covid-19. There are other such examples.