Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want it s what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can t match. But recent data from Publishers Clearing House suggests that streaming consumers don t put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House s Smriti Sharma, NBCUniversal s Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.
Muslim communities around the world start preparing for the holy month of Ramadan in various ways. Some Muslims like to decorate their homes for Ramadan.
A hotel combining UAE design and the Memphis movement and a design based on coral reefs are in Dezeen's latest school show by students at Ajman University.
To Grandmother s TikTok We Go - The Atlantic theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.