Cory Richards
On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have found one of the more than 15,000 CrossFit affiliates at most latitudes and longitudes around the world in Nuuk, Greenland; in Ulaanbaatar, Mongolia; in Païta, New Caledonia; in Gillette, Wyoming. Roza had big ideas that he believed could radically change the brand. And despite the Starbucks-level ubiquity of CrossFit boxes and the titanic role the company has played in the functional-fitness boom of the 21st century, CrossFit needed to change desperately.
My Legs Were on Fire (in the Best Way) After This 10-Minute Resistance-Band Workout
Is your leg day boredom kicking in hard? Skip your go-to squat set, do yourself (and your hamstrings and glutes!) a favor, and break out your resistance bands for your next lower body workout. According to Dilan Gomih, a NASM-certified personal trainer, they don t get enough credit. They re maybe the fitness equivalent of the Harry Potter Room of Requirement because they can effectively serve many fitness needs, Gomih said. In addition to strengthening and stabilizing muscles, they are also a really safe way to rehab after an injury and gradually progress muscles back to normal movement.