Influencers and marketers see this tool as a powerful extension to their existing messaging channels and is more personalised. This can directly appeal to their followers, although it is still early to say if it can be monetised.
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With a passion to unlock the leadership potential of India’s youth, AIESEC in Delhi IIT launched its flagship event ‘YOUTH SPEAK FORUM’ at IIT Delhi on April 30th, 2023.
This study was prepared by Elissa Braunstein and Diksha Arora under the supervision of the Unit on Economic Cooperation and Integration among Developing Countries, Division on Globalization and Development Strategies, UNCTAD. The study is part of the project on South–South integration and the Sustainable Development Goals: Enhancing structural transformation in key partner countries of the Belt and Road initiative.