Bags three metals for their innovative Brand Refresh campaign #OnNahiFullOn
11 May, 2021 - 12:02 PM IST | By indiantelevision.com Team
MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign –
On Nahi, Full On.
At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in prominent categories such as Best Brand Marketing Campaign, Best Digital Integrated Campaign, and Best Social Media Campaign.
The campaign
On Nahi, Full On was a strategic initiative to not just improve upon the brand resonance with their consumers but also reinforce the brand’s perception of being a fun and energetic destination. This was achieved through a well-rounded approach, highlighting the channel’s ideology through four-key brand pillars - Thrill, Feels, Punch and Masti. These brand pillars were exemplified through