After going through a roller coaster ride in the COVID-19 hit year of 2020, Indian IT channel is all set to kick start the year 2021 with hope and optimism. Channel partners say that the previous year was instrumental in redefining their business strategies to adapt to the New Normal. According to them the IT hardware business will maintain the growth momentum in 2021 as virtual and contactless engagement gain prominence and segments such as Storage, Server, Networking and Gaming PC (All-in-one) will stimulate the industry growth.
Key Learnings from Corona Crisis
The corona crisis and subsequent nationwide lockdown made several established notions irrelevant and one of those is a physical presence. The rapid adoption of remote working and distance learning has taught us the new way of engagement both formal and informal. In such a scenario, a strong digital footprint is absolute for seamless communication with target customers. Partners have also realised the importance of online