Hi there everyone. Im j. J. Ramberg. Welcome to your business, the show dedicated to giving you tips and vase to help your Small Business grow. This happens all of the time. Someone has a great idea, turns it into a company and then nobodys interested. Well, the founders of flight car wanted to minimize risk. They had what some would consider a crazy idea that rethinks the entire way the rental car industry works. And so before spending too much time or money, they launched their company with the bare minimum to see what people would think. Just four hours after they launched their company, the founders of flight car received a cease and desist order from the San Francisco airport. It wasnt frightening. It was like this blows because you know, we just launched. Now we had to change the model. He is part of the is founder team of flight car. He and his partners are disrupting the rental car industry. Basically, they took a look at how things currently work and thought, theres got to be
customer empathy. this is about focusing on your customer and their needs. you know, in old days you would sit in your lab and invent something you thought was a great idea and flesh it out and an tick it out to market and hope that it succeeded. that s not the philosophy anymore. it s much more about talk to the customer, figure out what you think they want. build something in a very very simple prototype. and then rapidly innovate on the prototype. ultimately it s all about the customer, not about what you think? you can think whatever you want. if this isn t satisfying a real customer need they re not resonating with your product and service, it s not going to succeed. i sat in your class 15 years ago. it was night to be there then and great to talk to you now. thank you so much, j.j. it s a real pleasure. how involved do you want your investors to be in running your small business? and dick yingling, the head of the pennsylvania beer dynasty talks about the importance of
in pottsville, pennsylvania, it was the first step in turning yingling into a household name. now 184 years later, the company produces more than 2 million barrels a year at three facilities and it s still run by the yingling family. dick yingling, the fifth generation owner talks about a good product at an affordable price, remembering your backyard and the next generation in this learning from the pros. i think any small business has to really watch their costs. i ve always watched costs here from the time i was a kid when i was 15, 18 years old, i kind of did everything years ago but now we have plant managers and production managers and they re forever wanting more and more employees. i tell them you can t get too many more employees, yet you have to run efficiently and do it with what you have.